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Oregon Zoo Gratitude Report
Our objective was simple: Create a gratitude report filled with donor love, thanking donors for their incredible support Share a story that demonstrates donor impact—how donors make the Oregon Zoo’s...
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A pretty good appeal
This direct mail appeal pretty good. Not perfect, but pretty good. Not too long ago, I opened my mailbox to find this inside. What works and what doesn’t? With my professional eye, I appreciated the...
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David and Colina
There are “annual reports”… I’m sure you are picturing your 12, 16, 20, 24 page, 8.5″ x 11” report filled with copy about your amazing programs and tiny stock shots and photographs of people holding...
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Have you heard of Camp Ooch?
Camp Ooch is one of those magical charities you dream of working with and giving to. It’s a camp in northern Ontario that exclusively services and helps kids with cancer, enjoy camp life. It’s a safe...
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Ask, thank, report, repeat
I’m currently in Pennsylvania presenting with Jen at the AFP Central PA Chapter! My session: “Loving your donor with direct response: Inside the heart and mind of Dale”, focuses on how and why you need...
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The #donorlove Celebration
The #donorlove Celebration; Showcasing the Little Ways You Make a Huge Difference – Cash Prize for Your Charity! #donorlove, supporter care, delighters, or just doing your job; whatever you call it,...
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Top 10 #donorlove ideas for your year end campaign
It’s the most wonderful time of the year… In theory. Would your donor feel that way? Mary Cahalane (Hands-On Fundraising) and I sat down to give you a tried and tested YEAR END checklist you can use as...
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#donorlove newsletter audit
Recently, Julie Edwards, Executive Director at The Humane Society of Northeast Georgia, asked us to do a #donorlove audit of her newsletter. These audits can be useful since they are specific to your...
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A #donorlove newsletter makeover
Does your organization send newsletters to your donors? A great #donorlove newsletter should do three things. 1. Report back on the impact of donor gifts.2. Show a ton of gratitude for those gifts.3....
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TOP 10 list of design mistakes I see in direct response over and over again
I’m proud to point out that I’ve been a student of direct response and direct marketing for more than 20 years. That’s a lot of ideas, testing, concepts, tactics, tricks, tips, nerd knowledge and...
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